Bernie Hung

Phone:+852 2328 0727
Email:bh@hayp.hk

Bernie is a qualified solicitor in Hong Kong and has 20 years of experience in intellectual property and commercial law and practice. Founding HAYP, she brings with her eight years of solid experience as senior legal counsel in Asia Pacific for one of the world’s largest and most prestigious luxury/fashion retail groups handling all legal, compliance and intellectual property matters, and before that ten years in private practice in international and regional law firms. She understands what companies’ senior management and in-house counsels need to drive business growth in Asia Pacific while striving to protect their interests and rights, and delivers innovative, strategic and sustainable solutions in a cost-effective manner. Bernie’s expertise extends beyond intellectual property and brand protection to corporate and commercial, distribution, e-commerce, franchising, retail operations, product quality, consumer protection and other practice areas. While as in-house counsel, Bernie’s team won the World Trademark Review’s Industry Award of “Asia Pacific Team of the Year 2012”. Bernie has been appointed to the INTA Emerging Issues Committee for the 2016-2017 term.

Bernie read Law at King’s College London, attended Law School at Store Street, London and obtained a Master of Laws degree from the Peking University. She has spoken extensively on the subject of intellectual property, including at the following major events:-

  • May 2017, Luxury Law Summit in London organized by the International New York Times and the Global Legal Post.
  • May 2015, Luxury Law Summit in London organized by the International New York Times and the Global Legal Post.
  • October 2014, IBA Conference in Tokyo.
  • May 2014, Luxury Law Summit in London organized by the International New York Times and the Global Legal Post.
  • March 2014, IP Workshop at the GREAT campaign in Hong Kong organized by the UK Trade & Industry.
  • November 2013, “Fighting counterfeit in Hong Kong and the European Union – A comparative approach”, organized by the European Union Academic Programme in Hong Kong.
  • March 2013, “Intellectual Property in China Conference” in London, organized by IBC Legal Conferences.
  • September 2012, “Annual Regional European IPR Protection and Enforcement Conference in Hong Kong” co-hosted by the European Chamber of Commerce Hong Kong and the Hong Kong Customs & Excise Department.
  • June 2012, MARQUES Conference “Brand Protection in China and Europe in the 21st Century” in Shanghai.
  • September 2010, INTA Roundtable in Hong Kong.
  • November 2008, “Mainland, Hong Kong SAR and Macao SAR Intellectual Property Symposium” co-organized by SIPO, HKIPD and the Hong Kong and Macau SAR Governments.